29Jul/100
Fortuitously, they were contacted by Herr’s
Fortuitously, they were contacted by Herr's Potato Chips which offered them
the account if they wanted to start an agency. That was in 1992, the beginning of what is now SFGT. Herr's was with them for 12 productive years. Today, the agency has 30 people and serves eight accounts. Interestingly, two of their accounts, Tylenol and Sunoco, are deeply involved in NASCAR racing.
Dudley feels that their work with NASCAR is one example of why he prefers not to be thought of as a traditional advertising agency. He insists that the agencies which rely primarily on "advertising" for success are on the wrong track.
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